001
We monitor the market.
Every vertical starts with a curated list of advertisers — the brands that actually define the category. In HR Tech that means Personio, Deel, Rippling, Factorial, Gusto and more. No random scraping, no noise.
B2B SaaS Ad Library · Free during beta
The B2B SaaS ad library that reads competitor signals for you
Track how B2B SaaS advertisers position, test and repeat their messages on LinkedIn — before those signals become market share. First library live: HR Tech.
240+
ads collected
19+
HR Tech advertisers monitored
10
objectives tracked
10
messaging angles
5
ad formats
A curated competitor ads dataset for B2B SaaS — starting with HR Tech, sourced from LinkedIn, updated continuously.
Advertisers we monitor in the HR Tech library
Workflow
How Ventana works
002
We classify every ad.
Each ad is tagged by objective, messaging angle, format, advertiser and country. AI does the first pass; a human reviews the tags. That mix is what makes the filters trustworthy.
003
You read the market.
Filter, compare and save ads in the workspace — or connect Ventana to your AI assistant via MCP and ask questions in plain language. Spot the signal before it becomes market share.
Everything you need to read the market.
All in one place.
Start with a vertical, not a blank search box.
Discover collects HR Tech competitor ads from LinkedIn across monitored advertisers and lets you compare formats, objectives, angles, countries and repeated messages in one research surface.
Try for freeSearch
FiltersFactorial
Live
Pain pointStatic
Personio
Live
ProductivityVideo
Rippling
Live
EventReport
Classification
Every ad, classified in three dimensions
Native ad libraries give you an endless feed. Ventana gives you structure — every ad is tagged so you can slice the market by what brands are trying to achieve, how they argue it, and what format they use.
Objective. What the ad is trying to get.
The commercial action behind the creative.
Demo requestFree trialLead magnetReport downloadWebinarEventProduct launchHiringEmployer brandingCase study
Angle. How the ad argues.
The message logic the advertiser is betting on.
Proof
This is what a classified ad looks like
Remote
LinkedIn Ads · Live
Two markets with the same headcount can take up to 4× the work to run. Most plans price them the same. See where the cos…
The cost of a payroll market isn't the one on your plan.
Ventana tags
Advertiser:
Remote
Objective:
Other
Angle:
Cost reduction
Format:
Static image
Country:
Global
Status:
Live
Every ad in the library carries this structure. That's the difference between a swipe file and a research tool.
MCP mode
Ask the market anything
Ventana ships with MCP mode: connect the dataset to Claude, ChatGPT or any MCP-compatible assistant and query the market in plain language.
Explore MCP modePrompt
Which pain points are B2B SaaS advertisers repeating in the HR Tech library this month?
Prompt
Show me every free trial ad Personio has run in Spain.
Prompt
Which competitor launched a new messaging angle this week?
Prompt
Compare Deel and Rippling's ad objectives over the last 30 days.
WHY WATCH COMPETITOR ADS?
Why track competitor ads at all?
There is a story about Whirlpool that feels too simple to be strategic.
Kitchens were white. Refrigerators were white. The whole category had quietly agreed on white. Then Whirlpool painted theirs in color. 🎨
The strange part is not that Whirlpool saw the opportunity.
The strange part is that everyone else could have seen it too. Their competitors didn't need an AI roadmap, a transformation committee or a twelve-month innovation program. They needed a can of paint.
But the market changed while they were busy working. Heads down. Roadmaps open. Spreadsheets tidy. Window closed. 🪟
That is the real reason to watch competitor ads. Not to copy them — to notice when the customer has started looking somewhere else.
A new color. A new claim. A new CTA. A pain point that suddenly repeats. A small message that starts appearing everywhere.
By the time it's obvious, it's no longer a signal. It's market share.
That's why we called it Ventana — Spanish for window. This product exists to keep yours open.
Inspired by a passage from Kapital K128 with Xavier Marcet on the habit of looking out the window.
Listen to the episodeComparison
Why not just use LinkedIn's ad library?
| LinkedIn Ad Library | A folder of screenshots | Ventana | |
|---|---|---|---|
| Browse by industry / vertical | ✗ One advertiser at a time | ✗ | ✓ Curated verticals |
| Ads classified by objective & angle | ✗ | ✗ Manual, if ever | ✓ AI + human review |
| Ads persist after the campaign changes | ✗ They disappear | ✓ But unsearchable | ✓ Saved permanently |
| Compare advertisers side by side | ✗ | ✗ | ✓ |
| Query with AI (MCP) | ✗ | ✗ | ✓ |
| Price | Free | Free |
Use cases
Built for the people who watch the market
Agencies.
Monitor every client's category from one workspace. Walk into the next meeting knowing what their competitors tested last week — without hours of manual research.
In-house growth & demand gen.
Brief creative with real market context. See which angles are saturated, which are emerging, and where your messaging can stand apart.
Founders.
You don't have a research team — Ventana is the next best thing. Ten minutes a week to know exactly how your category is advertising.
Vertical roadmap
HR Tech first. More B2B SaaS categories next.
The first live dataset focuses on HR Tech because the market is active, crowded and full of repeatable ad patterns. Each vertical gets its own dedicated ad library page, never mixed into one generic feed.
HR Tech
LivePayroll, workforce, ATS, HCM, time tracking and employee experience.
Browse the live library
Sales Tech & RevOps
Next upCRM, outbound, enrichment, sales engagement, conversation intelligence and attribution.
Vote for this verticalCybersecurity
SoonCloud security, endpoint, identity, SecOps and compliance.
Vote for this verticalFAQ
Questions before you open the app.
What is a B2B SaaS ad library?
A B2B SaaS ad library is a curated, searchable collection of the paid ads that software companies are actually running — organized so marketers can study formats, angles and messaging by category. Ventana is a B2B SaaS ad library organized by vertical, starting with HR Tech, so you research one market at a time instead of scrolling a generic feed.
How is Ventana different from LinkedIn's native ad library?
LinkedIn's ad library shows one advertiser at a time, offers no industry filters, and ads disappear from your research the moment a campaign changes. Ventana curates B2B SaaS advertisers by vertical, keeps ads saved permanently, and adds the layer native tools lack: comparing angles, repeated messages and creative signals across an entire category.
Which verticals are available today?
HR Tech is live, covering payroll, workforce management, ATS, HCM, time tracking and employee experience brands such as Personio, Deel, Rippling, Factorial and Gusto. Sales Tech & RevOps is next, followed by Cybersecurity, Martech, Spend Management & Finance Ops and Customer Ops — each as its own dedicated library.
Ready to read the market?
Start with the HR Tech ad library today. As more verticals come online, Ventana becomes the place to compare how B2B SaaS categories advertise.