001
We monitor the market.
Each vertical starts from a curated list of the advertisers that actually define the category — Personio, Deel, Rippling, Factorial, Gusto and more in HR Tech. No random scraping, no noise.
The B2B SaaS Ad Library that ReadsCompetitor Signals for You
One ad can change a B2B company's trajectory — and the brands that define your category ship dozens of variations every week hunting for it. Ventana is the B2B SaaS ad library that archives every LinkedIn ad they test, classified by objective, angle and format, reviewed by a human. Their testing budget becomes your head start. First vertical live: HR Tech.
Free Google account · Updated today · LinkedIn-first · MCP built in
Workflow
How Ventana works
002
We classify every ad.
Tagged by objective, messaging angle, format and buyer. AI classifies each ad with evidence and confidence scoring; ambiguous cases enter a human review queue.
003
You read the market.
Filter, compare and save in the workspace — or connect Ventana to your AI assistant via MCP and ask in plain language. Spot the signal before it becomes market share.
Browse the library
Start with the market. Then inspect the brand.
Explore 9,578 classified HR Tech LinkedIn ads, or open the advertisers with the deepest datasets.
The math
Every angle you test on LinkedIn costs four figures to learn. Your competitors already paid.
B2B CPCs run $8–15+. With 12-month payback discipline, a failed creative test isn't learning — it's CAC that never comes back. Meanwhile, the results of your competitors' tests are public: which angles they've sustained for 8 weeks, and which ones they killed in 5 days. Most teams assign a human to check manually — one advertiser at a time, in a free library that wasn't built for it:
LIMITATION 01
No category view
Search one advertiser at a time. No industry filters, no side-by-side, no way to see a market.
LIMITATION 02
A 12-month memory
Ads disappear 12 months after their last impression. The evidence of what worked gets erased.
LIMITATION 03
No classification
Raw creatives with zero context: no objective, no angle, no format, no buyer.
LIMITATION 04
No alerts, no API
Checking 20 competitors means 20 manual searches. Every week. Forever.
Ventana keeps the archive permanently, adds the taxonomy the native library never will, and watches your category so you don't have to. Your testing pipeline starts where theirs ended.
The product, in one ad
This is what a classified ad looks like.
Generic ad-spy tools tag this “Facts and Stats”. Ventana tells you who it targets, what it promises, what proof it uses — and how hard the advertiser is betting on it.
Deel
Sponsored · LinkedIn
We're looking to work with 500 LinkedIn creators and pay up to $1,500/post. Starting from $200–$1,500 based on profile strength. Exceptions will be made for great creators. Deel's mission has always been to equalise opportunities globally - so that extraordinary people have access to the same opportunities no matter where they live. We want to work with creators who align with that mission, and who can use and talk about Deel's products in a way that makes it easy for other people to understand. This is our largest influencer push yet. What we're looking for: * 15k followers minimum * Business owner or tech creator * Based in Europe or North America Comment below and we'll be in touch.
Deel
Book a demoObjective · Demo requestAngle · Compliance riskFormat · Single imageBuyer · HR / People OpsProof · Country coverage17 versions · 6 markets
Taxonomy
Every ad gets the same B2B-native classification. AI records its evidence and confidence; ambiguous tags are reviewed by a human.
Conviction signals
Days live. Versions. Markets. We never guess “winning ads”. We show sustained investment: how long an ad runs, how many variants it spawns, and where it gets replicated.
Permanent archive
Still here when LinkedIn deletes it. Ventana's archive only grows — the history of your category compounds.
10 objectives
10 angles
5 formats
6 buyers
Who it's for
Built for the people who ship the ads.
If your job is turning creative into pipeline, Ventana is where the week starts.
IN-HOUSE · DEMAND GEN & CREATIVE
You're asked to ship dozens of variations weekly.
Someone on your team is already “watching the landscape” by hand. Ventana does it continuously: every angle your competitors sustained — and the ones they quietly killed — classified and filterable. Start from evidence, not from a blank brief.
MULTI-MARKET TEAMS
Localizing the winner across 5 markets?
What is Personio running in DACH this week? Rippling in the US? See exactly what your buyer sees next to your ad — per competitor, market and language — before you adapt the format.
B2B AGENCIES
Walk in with the category read.
Open every client meeting with what changed: new angles, rising formats, whitespace nobody's claiming. Research hours become a filter query — and a shareable board with your name on it.
Vertical roadmap
HR Tech first. More B2B SaaS categories next.
The first live dataset focuses on HR Tech because the market is active, crowded and full of repeatable ad patterns. Each vertical gets its own dedicated ad library page, never mixed into one generic feed.
HR Tech
LivePayroll, workforce, ATS, HCM, time tracking and employee experience.
Browse the live library
Sales Tech & RevOps
Next upCRM, outbound, enrichment, sales engagement, conversation intelligence and attribution.
Suggest advertisers in Pulse
Cybersecurity
SoonCloud security, endpoint, identity, SecOps and compliance.
Suggest advertisers in Pulse
Martech
SoonMarketing automation, ABM, analytics, SEO and content tools.
Suggest advertisers in Pulse
Spend Management & Finance Ops
SoonCorporate cards, expense management, procurement, travel and CFO tooling.
Suggest advertisers in Pulse
Customer Ops
SoonSupport, success, CX platforms, voice of customer and automation.
Suggest advertisers in Pulse
Help us choose what's next — suggest an advertiser or an entire category from inside the app.
MCP built in
Ask your ad library anything.
Connect Ventana to Claude or ChatGPT via MCP. Other tools give AI access to a pile of ads — Ventana's MCP answers over the taxonomy: buyers, angles, objections, whitespace.
Set up MCP mode> Which angles is Personio testing against Factorial in Spain this quarter?
Personio (ES, last 90 days): 11 ads — compliance risk (5), time-tracking law (3), ROI (2), hiring speed (1).
Factorial responds with product-breadth (6) and pricing (4). Whitespace: neither is running social-proof ads in Spanish.
Sources: 21 classified ads → view in workspace.
Not another ad spy tool
Where Ventana fits
If you buy DTC creative volume, use a generic library. If you sell B2B SaaS and your market lives on LinkedIn, this is built for you.
| Capability | LinkedIn Ad Library | Generic ad-spy tools | Ventana |
|---|---|---|---|
| Built for | Transparency compliance | DTC / Meta & TikTok creative teams | B2B SaaS marketers on LinkedIn |
| Category view | One advertiser at a time | Keyword search over millions of ads | Curated verticals, 20+ advertisers each |
| Classification | None | Generic creative tags (“Us vs Them”) | Objective · angle · buyer · proof — confidence scored |
| History | Deleted after 12 months | Partial, unlabeled | Permanent, growing archive |
| Signals | — | “Winning ads” guesses | Days live · versions · markets — evidence, not hype |
| Price | Free | $26–$459/mo | Free · Pro from €49/mo |
Coming from a specific tool? Honest comparisons: Foreplay · MagicBrief · AdSearch · Swipekit
Simple pricing
Start free. Upgrade when the archive matters.
Explore the product before paying. Pro adds the complete history and the tools that turn ads into competitive intelligence.
Ventana Free
€0forever
The 30 latest ads in Discover and Inspire me, with search, filters and ad details.
Sign up freeVentana Pro
FOUNDING OFFER€49per month
Complete archive, all variants, saved research, Brand Tracker and MCP. 7 days free, cancel anytime.
Get ProComplete library
Every current and upcoming vertical, with the full classified archive.
Brand Tracker
Creative tests, timelines and competitive signals for every monitored brand.
Research workspace
Save ads, create boards and organize shared collections.
MCP included
Ask Ventana from Claude, ChatGPT and compatible AI clients.
Includes 1 workspace member. Additional members cost €15/month each.
FAQ
Questions, answered directly
What is Ventana?
Ventana is a B2B SaaS ad library: it archives and classifies the LinkedIn ads of the companies that define a software category, starting with HR Tech. Every ad is tagged by objective, messaging angle, format and buyer, with confidence scoring and human review for ambiguous cases. A free Google account includes the latest ads.
How is Ventana different from the LinkedIn Ad Library?
The native library shows one advertiser at a time, has no industry filters, no classification, no alerts, and deletes ads 12 months after their last impression. Ventana shows the whole category, classifies every ad, keeps a permanent archive and sends a weekly change report.
Where do the ads come from?
From the public LinkedIn Ad Library, via curated lists of advertisers per vertical — currently covering leading HR Tech companies including Deel, Rippling, Personio, Factorial, Remote and Gusto. The dataset updates continuously and captured ads remain in Ventana's archive.
What does “classified” mean exactly?
Every ad is tagged with a B2B-native taxonomy: objective, messaging angle, format, target buyer and proof used. AI proposes evidence-backed tags; low-confidence cases are held for human review.
Is Ventana really free?
Yes. Ventana Free includes the 30 latest ads in Discover and Inspire me, with search, filters and ad details. Ventana Pro unlocks the complete archive, saving, boards, Brand Tracker and MCP. Pro starts with a 7-day trial and then costs €49 per month on the Founding offer.
Can I use Ventana with Claude or ChatGPT?
Yes. Ventana ships an MCP server, so you can connect the library to Claude or ChatGPT and ask questions such as “which angles is Deel testing in Germany?” Answers come from the classified dataset, with links back to the ads.
Advertisers we monitor in the HR Tech library
The market is talking. Open the window.
9,578 classified LinkedIn ads from 19 HR Tech advertisers. Browse the public library without signing up.
Start with 7 days free. Founding customers get the complete product for €49/month.