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As Nokia scales AI & Cloud and leads toward 6G, product teams need a foundation that scales. Figma closes the gap from code back to design. Explore Figma for Nokia

Cisco wants to become the most design-forward company in the world (second only to Apple). It’s not a brand people instinctively associate with design, so I sat down at Config with Jeetu Patel , Cisco’s President and Chief Product Officer, to ask him a few questions about how he’s making that happen. Three things that stood out from our conversation: 1. The people closest to the work should present it. When Jeetu started design reviews at Cisco, teams were presenting to their VP, then their SVP, then their SVP’s boss. It took six weeks for a design review to show up on his calendar, so he reworked the process. ICs started presenting directly to execs. That small change led to a shift in thinking that made great design the priority. People started obsessing over the details together. The result was a culture where everyone was expected to identify flaws and to make the product better. 2. Give people permission to care (and explore). Most product builders want to build amazing products. The problem is that large organizations snuff out that instinct. Jeetu and his team helped shift culture at Cisco by getting into the details and giving people at every level permission to do the same. That meant debating ideas openly and chasing the best answer instead of the fastest approval. They rewarded curiosity and craft over hierarchy and titles. People stopped optimizing for process and started focusing on building products customers love. 3. Enterprise should make people feel something, too. Product builders often assume emotional design matters most in consumer products. Jeetu argued it's just as important in the enterprise. How a product makes you feel will make you choose it over another, and recommend it to others. Cisco obsesses over everything from software interfaces to the fabric on a conference room speaker. The goal is to make products that are functional and elicit a feeling. "Products that appeal to people emotionally sell more than products that don't." A huge thank you to Jeetu for joining me at Config last week. Link to the full talk in the comments!

Turn your creative vision into scalable workflows. Access all AI models and professional editing tools in one node-based platform. Access all AI models and professional editing tools in one node-based platform

Google's latest models are now in Weave Access all AI models and professional editing tools in one node-based platform

Google's latest models are now in Weave Access all AI models and professional editing tools in one node-based platform

Google's latest models are now in Weave Access all AI models and professional editing tools in one node-based platform

Turn your creative vision into scalable workflows. Access all AI models and professional editing tools in one node-based platform. Access all AI models and professional editing tools in one node-based platform

From production code back to Figma for review, Figma keeps engineering and design aligned. Moving together, at the speed Nokia needs to lead. Explore Figma for Nokia

Figma Weave is the node-based canvas for image, video, audio, and 3D workflows. Access all AI models and professional editing tools in one node-based platform

Nokia developers already use Figma. Now bring what they build in code back to design, with AI-powered roundtrip workflows. Explore Figma for Nokia

Google's latest models are now in Weave Access all AI models and professional editing tools in one node-based platform

Google's latest models are now in Weave Access all AI models and professional editing tools in one node-based platform

Turn your creative vision into scalable workflows. Access all AI models and professional editing tools in one node-based platform. Access all AI models and professional editing tools in one node-based platform

Figma Weave is the node-based canvas for image, video, audio, and 3D workflows. Access all AI models and professional editing tools in one node-based platform

Push code-based work back to the Figma canvas as editable layers, so Nokia's designers review in context. Handoff becomes a workflow, not a moment. Explore Figma for Nokia

Turn your creative vision into scalable workflows. Access all AI models and professional editing tools in one node-based platform. Access all AI models and professional editing tools in one node-based platform

Turn your creative vision into scalable workflows. Access all AI models and professional editing tools in one node-based platform. Access all AI models and professional editing tools in one node-based platform

Google's latest models are now in Weave Access all AI models and professional editing tools in one node-based platform